A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!
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Media Channels
Invitation to watch my new website take shape at http://www.kiangle.com, using WordPress and Client Machine 1.1. Just started building it today.
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With the advent of the new Community Pages, unofficial organization pages that are automatically created by Facebook from information it pulls from Wikipedia and from Facebook users’ content, also comes a change in the effectiveness of Facebook Search. Official pages are either completely obscured, or are at least downgraded from the top of the results list, in favour of Community Pages.
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Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…
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The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.
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Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
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The changes in how we communicate are coming fast and furious: what do you do to keep up?
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A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?
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I think content can — and does — stand alone, and without it the media tools are useless.
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