Musings

A terrific sign I spotted in Seattle’s Pike Place: it made me stop and pay attention!

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Specific words can either enhance or block a conversation, depending on who is our audience. Here is one example.

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The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

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Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

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Website Redesign Tips from Mike Volpe at Hubspot

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by Erin Anne Beirne on January 13, 2010

in Musings

Website Redesign Tips from Mike Volpe at Hubspot — My Twitterfeed of his online webinar collected and posted into a blog format.

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The changes in how we communicate are coming fast and furious: what do you do to keep up?

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Some years ago, I witnessed a “crow funeral” on the street in front of my house. What seemed like hundreds of crows suddenly appeared in the air, in the trees, on the lawns, on the roofs, everywhere around my neighbourhood. A young crow had just died on the roadway, and the noise its friends and [...]

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Be Prepared: A True Story

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by Erin Anne Beirne on November 27, 2009

in Musings,Strategies

Once upon a time (mid 1980s), in a land far away (UVic), Prince Ken (Athletics and Recreation Director Ken Shields, most decorated varsity basketball coach in Canadian history) had a problem. He knew there were many things his principality, his area of the kingdom, needed — and needed badly — but, alas, he had no [...]

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Best print ad I think I’ve ever seen

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by Erin Anne Beirne on November 10, 2009

in Musings

Yeah, for sure, I’d absolutely love to go for a walk! Mt. Doug or Thetis Lake? Mmm, how about Thetis this time? See if any ducks have settled in for the winter yet. Oh, wait, where are my shoes? Hmm… these look a little… um… yuck! Yeah, I could definitely use some new ones… where [...]

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Years ago, folks had to figure out how to use the printing press in a way that generated revenue instead of creating a financial loss. Bright minds figured it out after a little while, and their ideas have been in use ever since. Then, suddenly, we had radio. Coolidge embraced it and won the post [...]

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