Invitation to watch my new website take shape at http://www.kiangle.com, using WordPress and Client Machine 1.1. Just started building it today.
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Tools and Tactics
With the advent of the new Community Pages, unofficial organization pages that are automatically created by Facebook from information it pulls from Wikipedia and from Facebook users’ content, also comes a change in the effectiveness of Facebook Search. Official pages are either completely obscured, or are at least downgraded from the top of the results list, in favour of Community Pages.
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Sometimes the way to make a display ad noticeable has less to do with the ad itself, and not even its absolute placement in the newspaper. Sometimes, making a display ad noticeable can be achieved by its relative position next to a dramatically different or contrary message! Here’s an example…
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Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?
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The changes in how we communicate are coming fast and furious: what do you do to keep up?
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A short list of some key elements that make up a good story. Very elementary, but a good reminder, especially when I get mired in facts and lose sight of the heart and purpose of a story.
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Some years ago, I witnessed a “crow funeral” on the street in front of my house. What seemed like hundreds of crows suddenly appeared in the air, in the trees, on the lawns, on the roofs, everywhere around my neighbourhood. A young crow had just died on the roadway, and the noise its friends and [...]
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I’m walking down the street, errands on my mind, when I realize I’ve just walked past a whole flock of rubber duckies… Eh? I turn back, and discover they are splashing around in a plumbing store’s window. Brilliant! I don’t really care about pipes and fancy faucets; I DO care about the pleasures of running [...]
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I have a friend, named Tim, who lives all the way across the country. Tim is a wonderful, affable, total geekhead, and I mean that in the very best of ways. He’s smart, he’s fascinated by minutiae, and he loves sharing his discoveries of the hidden treasures in the mundane world as he finds them, [...]
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