Be Prepared

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

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The changes in how we communicate are coming fast and furious: what do you do to keep up?

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Be Prepared: A True Story

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by Erin Anne Beirne on November 27, 2009

in Musings,Strategies

Once upon a time (mid 1980s), in a land far away (UVic), Prince Ken (Athletics and Recreation Director Ken Shields, most decorated varsity basketball coach in Canadian history) had a problem. He knew there were many things his principality, his area of the kingdom, needed — and needed badly — but, alas, he had no [...]

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