Comparison

Matchmaking: Message and Medium – Part 2

by Erin Anne Beirne on March 30, 2010

in Media Channels,Musings,Tips and Tricks

The message must match the medium chosen in order for the point to get across. Why waste time and effort with ineffective media for important messages? Here’s another example.

Tagged as: Action-oriented messages, Comparison, McLuhan, Text, Tools, Video, YouTube

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Matchmaking: Message and Medium – Part 1

by Erin Anne Beirne on March 18, 2010

in Media Channels,Musings,Tips and Tricks,YouTube

Fire safety messages for public education — does the message format and medium of broadcasting make a difference to the effectiveness of the message to encourage people to take action and make change to their home safety habits?

Tagged as: Action-oriented messages, Be Prepared, Comparison, McLuhan, Medium, Social Media, Strategies, Text, Tools, Video, YouTube

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Brochures Compared

by Erin Anne Beirne on December 6, 2009

in Media Channels

A comparison of two brochures — same craft product, same region, completely different marketing materials. Which do you like better?

Tagged as: Brochures, Comparison, Longevity, Marketing

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